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Overview
Industry Leader in Market Research

Proxy Statement
2002 Annual Report

Shareholder Information

Exchange
Nasdaq
Listed Security
IRIC Common Stock
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Computershare Investor Services
Chicago, IL
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Freeborn & Peters
Chicago, IL
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Ernst & Young LLP
Chicago, IL



Information Resources, Inc. (NASDAQ: IRIC) is a leading sales and marketing research partner in the expanding global consumer goods industry. We provide our clients superior consumer insight and market intelligence by leveraging our company's competitive advantages in robust data, industry-leading research and analytic techniques, innovative Web delivery technology, and quality client service. For many clients, IRI now provides international data services covering over 20 countries, with data delivered in consistent formats and supported by an international service team.

Our clients include: Anheuser-Busch, Brown & Williamson, Johnson & Johnson, Nestle, Philip Morris, Procter & Gamble, PepsiCo, and Unilever HPCE as well as top retailers, brokers and the financial community. Our business spans the globe with operations in the United States, Europe, Latin America and several other countries.

InfoScan®, our flagship store tracking service, provides customers with the most robust data available on electronic point-of-sale purchases of thousands of consumer brands sold all over the world. We also offer consumer behavior tracking through our proprietary consumer panel in the U.S. and through an alliance with Europanel®, the leading European panel operator. Our industry-renowned analysts add value to this information through in-depth analysis and insights into consumer attitudes and behavior that are unmatched in the industry. The combination of this information and insights is critical to our customers' sales, marketing and supply chain initiatives.

We are an industry leader in delivering data and analysis via the Internet. In March, 2000, we introduced CPGNetwork.com™, a next generation Internet information delivery system. CPGNetwork.com takes decision-support to a new level, providing business intelligence in the form of data-driven analyses, alerts and key performance indicators, plus best practice guides and case studies, all delivered via the Web. CPGNetwork.com enables customers to make everyday business decisions, easy.

In addition to our suite of tracking, analysis and delivery tools, our company has established strategic alliances with leading information and technology companies.  These alliances and partners enhance our existing services while expanding our product offerings into new areas. In the U.S., Information Resources, Inc. works with the Mosaic Group, Inc., a leading marketing services agency who helped us form the joint venture company Mosaic InfoForce to provide field data collection, auditing and mystery shopping services. In Europe, Information Resources works with Taylor Nelson Sofres and GfK, who, together, provide consumer panel services in all European countries. In Eastern Europe and the Middle East, our business partner MEMRB International provides retail audit sales tracking of consumer goods.


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