Information Resources' family of robust information products are used by consumer goods companies to help run their businesses more profitably. Our scanner-based store tracking, consumer panel and observational audit data together provide the single most powerful source of consumer and market intelligence in the industry.

InfoScan® store tracking, the flagship brand of Information Resources, is the industry standard for scanner-based marketing and sales information, offering decision-makers the highest level of precision available. InfoScan's combination of retail sales and causal (promotional) information is essential to developing, implementing and evaluating business programs for many major consumer goods manufacturers and retailers.

IRI's observational audit services include field data collection, auditing, merchandising and mystery shopping services. These services provide cost efficient ways for manufacturers to manage retail execution issues and allocate their field resources effectively. In the U.S., observational audits are provided via Mosaic InfoForce, a joint-venture company.

Our consumer panel services, where households report their purchase information on an ongoing basis, are provided by Information Resources' proprietary consumer panel service in the U.S. and partner providers elsewhere. These services supply essential building blocks for consumer insights.

Click on your country to explore Information Resources' offerings in a specific market.

France
Germany
Greece
Italy
Netherlands
Spain
United Kingdom
United States