About Us

Historical Timeline

Introducing IRI’s impressive historical timeline of major events, revenue milestones, ratings and product launches over the course of 25+ years.

 1979  IRI is founded.
 1980  BehaviorScan is introduced.  Annual revenues of $2.8 million.
 1981  IRI revenues total $5.8 million.
 1982  Incorporated in 1982.  Annual revenues of $12.2 million.
 1983  Initial public offering nets $20.7 million.  Sales reach $21.1 million.
 1984  IRI annual revenues exceed $61 million.
 1985  IRI acquires Management Decision Systems, Inc., creators of EXPRESS decision-support software.  Revenues total $75 million.
 1987  InfoScan, the first national scanner-based supermarket tracking system, introduced.  IRI acquires Apollo Space Management Software.
 1988  Frito-Lay, Procter & Gamble Soap sector, and ConAgra switch to InfoScan.
 1989  Pepsi-Cola, Nabisco Biscuit Co., Ocean Spray and Reynolds Metals switch to InfoScan.  Revenues total $136 million.
 1990  Annual sales total $167 million.  Temple, Barker and Sloane survey rates InfoScan #1 in client satisfaction.
 1991  Sales hit $208 million.  InfoScan rated #1 in client satisfaction for third year in a row.
 1992  Procter & Gamble’s Food, Beverage, Health Care, Beauty Care and Paper sectors switch to InfoScan, which now claims an estimated 60% share of the U.S. market for supermarket data.  First European office opens in U.K.
 1993  IRI expands into France, Holland, and Turkey.  IRI annual sales reach $334 million.
 1994  IRI claims a solid majority of the U.S. Consumer Packaged Goods tracking industry.  IRI rated #1 in client satisfaction for sixth year in a row.
 1995  Information Services’ international revenues reach $40 million.  Anheuser-Busch switches to InfoScan Census.
 1996  IRI now processing data from over 20,000 individual stores.  First-ever scanning service for produce introduced.
 1997  IRI reports a record $456 million in worldwide revenues. The multi- outlet in-home scanner panel expanded to 55,000 households.
 1998  International revenue exceeds $100 million and company-wide totals top $510 million.
 1999  IRI celebrates 20th anniversary.  IRI’s multi-outlet in-home scanner service covers 55,000 households.
 2000  CPNNetwork and Knowledge Group introduced.  IRI and Mosaic InfoForce join forces and partnerships created with U.S. Defense Commissary Agency and International Dairy Foods Association.  InfoScan collecting data from 32,000 individual stores.
 2001  InfoScan Reviews Advantage syndicated service begins tracking retail sales information.  CPGNetwork extends to European marketplace.  An additional 10,000 households added to IRI’s multi-outlet in-home scanner panel service, ConsumerNetwork™.
 2002   IRI extends suite of services to pharmaceutical and healthcare markets, while Wyeth Consumer Healthcare makes switch to InfoScan.  Attribute Drivers Analytic Service and InfoScan Convenience Store Account Level Services launched.  Households in IRI’s ConsumerNetwork panel reaches 70,000.
 2003 Symphony Technology II-A, L.P. and Tennenbaum Capital Partners, LLC, acquire IRI (company becomes privately-held and no longer traded on NASDAQ).  IRI and Marketing Analytics team up to offer Drivers on Demand™.
 2004 IRI continues transformation with launching of Total Retail View™, BehaviorScan® Rx Split Cable Advertising Testing Service, IRI BehaviorScan DVR Service and industry’s first Content-on-Demand Factory, called MatketKnowledge™.  IRI begins providing data to Welch’s, Dial Corporation, Acosta, Family Dollar and Pabst.
 2005  IRI continues $300M investment in MarketKnowledge, a unique solution providing daily, point-of-sale data on-demand and supporting IRI’s new Retail Performance Management™ and Out-of-Stock Monitoring™ solutions.  New ShopperLink™ Consumer Insight Service launched.  IRI adds 40,000 panelists to its consumer panel and testing services.